Sketchers and PPR Media Relations now run side by side
Sketchers strengthens its PR work in Switzerland and relies on PPR Media Relations. The PR agency from Zurich supports the American shoe brand in classic and visual media relations.
The brand is to be strengthened through regular and professional communication about the core products, according to a statement. The mandate includes creating a strategy, writing and sending product news, maintaining contact with relevant media professionals and bloggers, and hosting the multimedia database. In addition, PPR supports Sketchers with visual PR by sending targeted images and videos, for example of sponsoring activities at Ironman Zurich, to the major media via a keystone channel.
