Optimally showcase high quality brands

The special "Passion for Packaging - Plaza" area at Packaging Innovations in Zurich. Few industries have demonstrated their potential as impressively in recent years as the creative industries. The positive effects of this knowledge-based economic sector can be seen in growth and employment at the international, national and regional levels. As evidenced by the third Creative Industries Report of the Canton of Zurich, the creative industries in the European Union now account for over 2.5 % of gross domestic product (GDP) and over 3 % of employees. For Switzerland, 4.2 % of GDP and 5 % of employees can be assumed. The creative industries are not only a driver of innovation, but also make a significant contribution to the high quality of life in Switzerland. Zurich as a location is particularly strong in submarkets such as architecture and design. With its very active creative and business scene, Zurich is an excellent place for an internationally successful trade fair format such as the Packaging Innovations.Setting standards in creative packagingOn the Packaging Innovations Zurich 2014 everything revolves around innovative and creative packaging. Inspiration, creativity and the joy of innovation are at the forefront when the industry's key minds meet packaging technologists, designers discuss with brand owners and marketers, and developers hone new ideas with producers and brand managers - also with the aim of achieving unmistakable Swissness for their own products, i.e. a commitment to the highest standards, to Swiss quality and reliability.Packaging Innovations is aimed exclusively at trade visitors. These come primarily from the food and beverage, cosmetics and personal care, health and pharmaceutical, retail and wholesale sectors. The areas of design and advertising as well as packaging printing and publishing form another core segment. Thus, in addition to innovative technologies and materials, the focus is on brand management, marketing, product development and packaging design. From development to marketing of the finished product, everyone finds their place here.Clear the stage for products with high charisma and emotionalityMartina Hofmann, Exhibition Director sees the special area "Passion for Packaging - Plaza" as a "creative think tank for packaging" This newly designed special area in Hall 6 offers a high-quality designed ambience and thus represents the ideal environment for presenting high-quality brands and products in an outstanding way in an exclusive setting. Exhibitors are primarily companies with a focus on product launches, packaging for special goods such as perfumes, wines and chocolates, cosmetics, spirits or tobacco products. This is also an ideal way to stage and further develop one's own brand. Visitors are expected to be product managers or brand owners who want to meet imaginative agencies and material innovators who offer exactly the conceptual direction and strategic know-how that will give their packaging new light, color, shape and high quality.Deepening knowledge at the Passion for Packaging - ConferenceAccompanying the trade show, a conference will also be held for trade visitors, underlining the portfolio of the "Passion for Packaging - Plaza" at Packaging Innovations. Among other things, a round table on this range of topics is planned. The focus will also be on the topics of Art & Packaging, Brand Building and Future & Trends. For managing directors, marketing and communications managers, product and brand managers, packaging developers and buyers, packaging designers, advertisers and graphic designers, as well as packaging manufacturers, the conference is an ideal opportunity to deepen their own knowledge and to benefit from the know-how of specialists.More easyFairsEvents in Switzerland 2013/2014:SCHÜTTGUT Basel 2013, November 13 - 14, 2013, Messe BaselRECYCLING-TECHNIK Basel 2013, November 13 - 14, 2013, Messe BaselMAINTENANCE Switzerland 2014, February 05 - 06, 2014, Messe ZurichPackaging Zurich 2014, March 26 - 27, 2014, Messe Zurich (Halls 3 and 4)LABOTECH Basel 2014, May 14 - 15, 2014, Messe Basel