Serviceplan: Artful invitation for BMW event
At a BMW event for selected guests, Serviceplan Switzerland provided an eye-catcher on the invitation - and a response rate of 100 percent.
Every year, BMW Switzerland organizes a Money Can't Buy event for a select clientele. This year's highlight, in addition to test drives and presentations of luxury BMW models, was a private dinner with the reigning Chef of the Year, Stefan Heilemann. He is known for his inimitable way of combining classic French cuisine with Southeast Asian finesse.
for Serviceplan the basis for a creative invitation card.
Carved paper
For the card, a laser printer was used instead of knives - paper was carved instead of fruits or vegetables. And this was done in a multi-layer laser shear cut, in which figure contours were cut into colored creative papers. Each layer and color different. By layering and gluing the different colored papers together, the result was a unique greeting from the kitchen that whetted the appetite for the event - as evidenced by the 100% response rate. The idea of the card was continued at the event itself by an analogously carved melon, which greeted the guests at the private dinner.
Responsible at BMW Switzerland: Sofia Diaz Mateos (Specialist BMW Event Marketing), Corinne Droxler (Head of Experience Marketing), Melanie Reinwald (Director Marketing BMW (Schweiz) AG, overall responsibility). Responsible at Serviceplan Suisse: Sidonie Bauer, Andrea Menzi, Audrey Isaak/Andrea Staub (consulting), Carina Kienzle (art direction), Kelsang Gope (text), Thomas Lüber (creative direction), Marcin Baba (executive creative direction), Carmen Anderegg, Barbara Meier (realization/production), Pam Hügli, Raul Serrat (overall responsibility). Printer: Köpfli Partners AG
