Conference Arena launches with new concept
At and next to the booths, trade visitors and event managers found lively and animating innovations, news and presentations from all areas of the meeting and event business. National decision-makers received a compact overview and new ideas for the next event in Switzerland and beyond. The event was rounded off by a creative supporting program and the awarding of the [...]
City Boulevard and three themed areas
Visitors could stroll leisurely along the City Boulevard and be inspired by products from the entire Mice world in the cafés and stores of the three Squares. In Technology Square, trade visitors, event managers and company decision-makers learned all about market innovations, how products and services are developing and which technologies and services will be the trend tomorrow. In the Networking Square, the focus was on informal get-togethers, experiencing joint activities and exchanging ideas. In the Experience Square, on the other hand, the motto was experience, touch and marvel. Here, exhibitors demonstrated their activities live and brought utensils to try out, taste and smell. Event locations and caterers could be found as well as artists and event agencies.
Participation was the order of the day
For the first time, exhibitors in the three squares were able to present their products and services on live action platforms - live and hands-on. Because today's trade fair visitors not only want to see and hear, but also to participate and experience. In addition to the action platforms, a top-class content program was offered on the three large arena stages. Top international speakers gave input on exciting topics and were available afterwards for questions and answers.
