BallyHouse in Schönenwerd repositions itself

Centrally located and easily accessible by public transport and car, the building, built in 1919, offers space and logistics for events of all types and sizes.The true power of a house lies in its versatility. The BallyHouse in Schönenwerd is a wonderful example of this. The villa was built 97 years ago in the middle of an enchanting park as a boarding house for Bally employees. Today it serves as a location for exclusive events of all kinds. Despite all the years of change, the magnificent building has not lost its fascination for visitors, and this fascination was also the focus of the redefinition of the appearance. "We wanted an external image that reflected the spirit of the building," explains Martin Lüscher, who has developed the BallyHouse into an exclusive event location over the past three years with his company Lifestyle adventure.Lüscher and his team developed a new communication concept together with media maker Jean-Pierre Ritler in order to capture the soul of the building and communicate it properly to the outside world. A task that was as exciting as it was challenging. "The building with its great history is a challenge. It wasn't easy to find the right tone for the communication," admits Lüscher. Under the slogan "Where dreams come true", the BallyHouse presents itself to the public with a new logo and a new website. The new website places great emphasis on videos and the use of social media channels such as Facebook, Pinterest and TripAdvisor. The visual figurehead is jazz singer Jasmin Schmid from Aargau, who plays the leading role in both the image film and the pictures and also acts as an ambassador for the BallyHouse, but the new image is just the beginning. Behind the scenes, the infrastructure of the BallyHouse is constantly being improved and the house is opening up to even more guests of all kinds. The popular BallyBrunch will take place again on October 30 (theme: The Bally Story) and on New Year's Eve there will be a big gala with an exclusive dinner, accompanied by a musical and comedic foray with Jasmin Schmid. On March 11 and 12, 2017, the second edition of the successful wedding fair "Sage Ja" will once again open its doors at the BallyHouse.