Stailamedia uses the new AppNexus Video SSP

The Stailamedia team with COO Jochen Witte (second from right). At the beginning of January 2016, Facebook announced that the LiveRail video ad serving solution it had purchased just 18 months earlier would be discontinued and that only the LiveRail Video SSP would be integrated into the Facebook Audience Network. For many LiveRail customers, this was a reason to look for alternatives, and since Stailamedia's entire display and mobile inventory is already available on the Stailamedia Exchange, which is based on AppNexus, a cooperation with the company was an obvious choice. Stailamedia is now one of the first in the world to use the AppNexus Video SSP solution, which has the advantage for customers that all the inventory available on the Stailamedia Exchange is available via an SSP and the same technical setup can be used as for display campaigns. In addition, video customers benefit from a large user pool that is available to all connected DSPs via the AppNexus solution. For customers who previously had private deals on the LiveRail platform, new deals will need to be created on the AppNexus platform and the inventory purchase migrated.""With AppNexus, we can offer our customers the entire inventory of the Stailamedia Exchange via the same technology," says Jochen Witte, COO at Stailamedia. "We specialize in multi-screen/device forms of advertising. Therefore, it is important for us to work with a technology partner that shares our vision of a holistic platform for cross-media delivery of advertising.""It is a pleasure to work with such a dynamic and forward-thinking partner. Working closely with our video team, Stailamedia implemented their programmatic in-stream activities on AppNexus in record time, enabling them to quickly leverage our full range of video products," says James Bird, Implementation Consultant at AppNexus.