Six tips for Dynamic Search Ads campaigns
ONLINE ADVERTISING Dynamic search ads generate additional traffic for companies. The digital marketing agency eprofessional provides six tips on how companies can fully exploit the potential of this format and avoid mistakes. 1. Benefit from subcategories When creating campaigns for Dynamic Search Ads, use the suggested subcategories to ensure the most granular structure possible. Then, more specific ads can be written [...]
1. benefit from the subcategories
When creating Dynamic Search Ads campaigns, use the suggested subcategories to ensure the most granular structure possible. Then, more specific ads can be written and users will be served more appropriate ads to their search queries. It also allows for better targeting because CPCs are set at ad group level.
2. use experience with CPCs
Set the click prices (CPCs) according to your experience from other campaigns and initially significantly lower than suggested by Google. This gives you room to move upwards.
3. determine exclusions
For Dynamic Search Ads, you should set some exclusions before you start the campaign to avoid mistakes. Exclude active keywords of other search campaigns, non-sales relevant landing pages like the masthead, too generic keywords and brand keywords.
4. keep an eye on everything
Monitor your campaign and related search queries and landing pages regularly. Search queries are constantly changing. If the campaign is not monitored, there will be costs, but no revenue, if users are led to irrelevant landing pages and products.
5. use Google conversion tracking
Since it is not possible to track sales per search query with third-party tracking tools, it is particularly important to implement Google tracking for optimal targeting.
6. RLSA for DSA
Be sure to use your remarketing lists for DSA campaigns as well. Accessing them is just as straightforward as for a normal search campaign.
