"Advertising via Internet TV perfectly unites the online and offline worlds".

Roman Reimann from Wilmaa explains the advantages of advertising via Internet TV.MK Mr. Reimann, Wilmaa and Teleboy want to promote their genre and are bundling their reach with a new marketing network. What new offers will this create for advertisers?ROMAN REIMANN Together with Goldbach Group AG, we will develop attractive advertising formats that go beyond today's standard video advertising formats. These will leverage the important advantages such as quality, impact, measurability, and interactivity of moving-picture advertising via Internet TV, and will become available via a very high reach. Wilmaa and Teleboy reach over one million unique clients.MK Can you give us an example?REIMANN A simple example is "Wilmaa Click & Mail". This is video advertising with the option of interaction, in which the user can have additional information sent to him by email with a simple click (the user has registered with the email address). This means that the user is not prevented from watching the desired TV program and can look at the information in the email at his leisure afterwards.MK What are the general advantages of advertising via Internet TV?REIMANN On the Internet TV platforms, the qualitative moving image content from television can be accessed quite easily and everywhere on the most diverse screens. These environments are generally very well-known and popular for advertising messages. With Wilmaa, Teleboy & co. the user expects television and of course with sound. Consequently, video advertising is also played out directly with sound, which is not possible on many classic websites such as news sites. Many moving image campaigns focus on branding goals - messages can be conveyed very well and emotionally in the form of videos. Advertising via Internet TV perfectly combines the positive attributes of the online and offline worlds.MK What are the differences to advertising via classic TV?REIMANN Compared to classic TV advertising, the Internet naturally also brings interaction and measurability. Commercials become clickable and moving image campaigns can also cover performance targets. For many advertisers, the key argument is "targeting". Based on the registration data stored (age, gender, zip code, interests), advertising campaigns can be delivered to an exact target group and without wastage. In addition, the possibilities of online advertising can be fully exploited (for example, re-targeting). Consequently, it is obvious that classic TV campaigns are often extended via the Internet TV platforms in order to efficiently expand and develop target groups.Interview: Simon Wolanin