Internet World: The congress highlights

The motto of the Internet World trade fair in Munich in 2015 is "The future of e-commerce".For the first time there will be Internet World Fair There will be a series of lectures held entirely in English, which will present trends and successful projects from abroad. Particular emphasis will be placed on the European region: Daniel Röthlin, CEO of the Swiss online bookseller Ex Libris, will talk about "The new role of the branch in cross-channel retailing" and Stefan Edl, Client Partner Retail of Facebook, about successful cross-channel marketing in the D-A-CH region. In the presentation "Opportunities and Challenges of Mobile Apps in the Cross Channel Management of an Insurance Company" Daniel Hörschläger, Head of eIT and Dr. Darius Zumstein, Head of eAnalytics at Sanitas, will offer insights into the mobile sales strategy of Sanitas Krankenversicherung.Top international speakers such as Don Davis, Editor-in-Chief of the US trade magazine Internet Retailer will talk about "Growth Markets for Global E-Commerce" or Sïmon Saneback, E-Commerce & Cross Border Specialist from Sweden about the "Death of E-Commerce as we know it". The Asian market will also be examined more closely at the congress and trends there, which often enough serve as signposts for the European market, can be used as a source of inspiration. For example, Lac Tran, EVP Global E-Commerce at web2asia, will report on growth opportunities in China.The congress, which will take place parallel to the trade fair and on both days of the fair, will deal with the trend topics of e-commerce, including cross-channel, customer centricity, B2B and smart data, as well as online marketing and social commerce.MK is a partner of Internet World. Readers benefit from special conditions when entering the code IW15muk and thus attend the congress at the price of €850 plus VAT (2 days) or €550 plus VAT (1 day).