Adello launches VR showroom format for virtual store exploration in lockdown
Adello is launching the virtual reality showroom format so that customers can go on a journey of discovery in stores, hotels and stores, especially during lockdown.
Customers interested in buying a new product or curious about a new model usually want to go to a showroom and see it from different angles. In lockdown, this has become difficult. Adello therefore offers customers the opportunity to do this virtually.
In contrast to the virtual presentation on the website, mobile advertising reaches people while reading news, surfing the Internet or using mobile apps. The cell phone is ideal for exploration because it allows intuitive control thanks to the various sensors, Adello writes in a statement. This gives brands a great opportunity to present themselves in a modern way and offer exploratory journeys, and to attract the attention of potential customers, it adds.
"Working with several luxury brands in Europe and Asia, we not only leverage innovative technologies, but also knowledge about psychological and behavioral components of online users. In recent months, understandably, the question of how to offer explorations in Lockdown came up, especially among our luxury retailers, car manufacturers and tourism clients. This is where the VR showroom format came from," explains Anna Pak, Head of Marketing at Adello.
The 360-degree view of the VR showroom ad form uses the smartphone sensors (gyroscope) and/or touchscreen for user guidance. The structure of the advertising form enables emotional user guidance by adding multiple locations and product details, it continues.
For car manufacturers this can be the exploration of all car models, at a Rolex dealer users can discover the Rolex world and take a closer look at the most attractive products (zoom in, get more information/order). For example, the product details are automatically displayed when the user approaches the trigger point.
