Receive the German-language trade magazine "werbewoche" in m&k issue 6-7/2009 as a PDF download with the following table of contents:
MARKETING
TITLE STORY
Premium pleasure oases in the franchise system The Häagen-Dazs brand is not only trendy in the summer.
CONSUME/MARKS
Complex image effects on consumer decisions
NEUROMARKETING
Emotions as an instrument of marketing practice
MICE
Vacation destinations push the MICE business
SUISSEEMEX'09
Focus Event & MICE Industry
ASSOCIATION CONTRIBUTIONS
Swiss MarketingCallnet.ch
ONLINE
INTERVIEW
Potentials of online advertising
ONLINE GAMES
CRM online games - opportunity or flop?
TRAVEL PORTALS
Internet has an ever tighter grip on the travel market
STUDY
E-commerce providers in Switzerland feel the upswing
COMMUNICATION
STATE OF THE ART
Metro is colorful, wild, screaming, loud and different How can twelve- to 25-year-olds of both sexes be successfully addressed? Metro Boutique consistently relies on image advertising. Public transportation is an important advertising medium.
INTEGRATED COMMUNICATION
Networked thinking and action is required
ASSOCIATION CONTRIBUTIONS
Swiss advertisingSwiss Direct Marketing AssociationPromoswiss
MEDIA
INTERVIEW
"The publishing business is no longer a growth business". Hanspeter Lebrument, President of the Swiss Press Association and publisher of "Südostschweiz", in conversation with MK.
DAILY PRESS
What does the readership want?
MERGER TAMEDIA-EDIPRESSE
Tamedia's coup in French-speaking Switzerland is welcomed
CROSSMEDIA AWARD 2009
High degree of innovation and intelligently networked The Crossmedia Award has been presented for the fifth time. MK presents the campaigns of the winners.
CROSSMEDIA OFFERS
Complex cross-media issues overwhelm many customers
EDUCATION
OUTLOOK
Enroll today, study with perseverance tomorrow Demand is declining, stagnating or even growing strongly - the current picture in the continuing education market is very mixed. Almost all institutes agree on only one point: Business is becoming increasingly short-term - and thus also more uncertain.
CONTINUING EDUCATION
A selection of new educational offerings
INTERVIEW
Consistently combine theory and practice at a high level Peter Felser, CEO SFLB and lecturer in the CAS Customer Communication course.
EXAMINATIONS
Fit for the exam? Here you can test it!
HEADLINES
Portrait
Hotel of the month
Meeting Points
Sources of supply index
Scene