Meetrics and Facebook launch partnership for more transparency in the digital media market
The partnership between Meetrics and Facebook is the social network's first collaboration with a European ad verification provider. The aim is to neutrally verify the delivery of display and vi-deo ads on Facebook services.
In the coming months, Meetrics, as an independent provider, will offer advertisers new options for verifying the visibility and visibility duration of their campaigns on Facebook services.
Facebook had already announced in January that it would further expand its global partnerships with the independent verification providers ComScore, Integral Ad Science and Moat. The collaboration with Meetrics now underlines once again that Facebook is committed to even greater transparency and control for advertisers. People are exposed to ads through more and more channels. Two aspects are therefore becoming increasingly important for advertisers when measuring their success: comparability across multiple channels and verification via independent third-party providers.
Marianne Bullwinkel, Country Director of Facebook in Germany, Austria and Switzerland: "The business success of our customers is always our top priority. More than 4.5 million advertisers worldwide rely on Facebook to achieve real business goals. The impact of our services has been proven time and again in many independent studies. Transparency about the visibility of Facebook's various advertising formats is part of the success measurement of many brand advertisers. We are therefore looking forward to the cooperation with Meetrics and the associated expansion of our transparency initiative. In the future, however, it will also be important to rethink the current market standards - especially with regard to mobile media consumption."
Meetrics Co-Founder and CEO Philipp von Hilgers: "We are very excited about the upcoming collaboration with Facebook. Our clients recognize the need for neutral viewability measurements of display and video ads on social networks. With our metrics, we can provide advertisers with important insights to make informed media decisions. We are also seeing an increasing demand for viewability measurement in other European countries. Against the backdrop of notable investments in social networks for international advertising activities, this partnership is groundbreaking and facilitates cross-border campaign planning for our advertising clients."
