Family continues KPT's image campaign
The Bern-based health insurer KPT and the Zurich-based agency Family are building on the joint success of previous campaigns. Emoticom is responsible for the digital implementation and landing pages.
This year's 360-degree KPT campaign focuses on the uncomplicated and customer-oriented services provided by KPT. The motto "Close to nature and passion", which has already characterized the imagery of recent years, is continued as a common thread.
The new campaign subjects and TV commercials present the health insurance company's offers in a humorous light and show concrete service promises such as good accessibility or courteous service. "This approach underlines the message that KPT is there for its customers in every life situation and responds to their needs," explains Marc Bissig, Head of Marketing, Communication and Digital Sales at KPT.
The campaign can be seen on posters and in the digital space from Monday, and will be supplemented by TV commercials in the fall.
Responsible at KPT: Marc Bissig (overall responsibility), Stefanie Gehrig (campaign management image), Shadya Rohner (sub-project management digital), Marco Garbely (text). Responsible at Family: Claudio Catrambone, Svenja Hässig, Hanja Heuss, Jan Walser, Alexandra Niggeler, Severin Binkert, Marion Gwerder, Torsten Maas, Marc Ambühl; Stories (production): Claas Ortmann (director), Kasper Wind (DoP), Arthur Mebius (photography). Responsible at EmoticomYves Ackermann, Ellen Burri, Mathias Habich, Patrick Hüttenmoser, Jaana Kaufmann-Bienz, Marijan von Allmen, Marc Wyss. Media: JBW Media.
