Migros and Wirz want even more support for Swiss culture
Migros has been consistently committed to supporting associations in Switzerland for years. In 2024, it will once again be the cultural associations that will have their greatest wishes fulfilled. Wirz is accompanying this with an integrated campaign, which resonates that culture is not elitist, but deeply rooted in our everyday lives.
Dancing, creating, making music, taking photographs, keeping traditions alive and much more: Switzerland's cultural associations enrich people's lives in the most diverse ways. Migros supports them under the motto "Support Culture" with a funding pot totaling CHF 6 million. And it is also rewarding customers with a prize draw for the club vouchers they receive when shopping at Migros.
Culture staged close to everyday life
The promotion is advertised with three current films for TV, cinema and online - conceived by Wirz and realized by Rocket Film with director Malte Goy. The films break down barriers in an entertaining way by showing that cultural activities such as dancing, spraying or mime also have their place in everyday life. The established Migros acting cast also had to step out of their comfort zone a little for this, as the humor is not conveyed through dialogue for once, but purely through acting. Various online and offline measures complete the communication mix, with the defining key visual as the unifying element.
Responsible at Migros: Sarah Schneider (Head of Promotions & Activation), Laura Geerts (Project Manager Promotions & Activation), Lisa-Marie Seidl (Project Manager Promotions & Activation), Melina Schweizer (Intern Promotions & Activation), Iris Kramer (Project Manager Digital Campaigning and Promotions), Michèle Leibacher (Project Manager Campaigning), Simone Blaser (Media). Responsible at Wirz Group: Thomas Kurzmeyer, Chantal Heimo, Mark Stahel, Zara Velchev, David Offermann, Laura Schädler, Nina Riesen, Julia Keller, Nadja Kilchhofer, Erasmo Palomba, Giovanni Bucca, Yussef Serrat, Sonja Jegen, Corinne Räber, Oliver Fäs, Rahel Signer, Robin Schuler, Elena Braun. Responsible for Rocket Film (film production): Kerstin Reulen (Producer), Malte Goy (Director), Jan Mettler (Director of Photography), Marko Strihic (Edit), Jingle Jungle (Sound), Vaudeville (Animation), Cloudscape (Image Editing). Photo production: Romain Mader (photography); Karin Messerli (styling). Media: Dynamo Team, Dentsu International Switzerland. Social media: Ese Agency. Stroke: Mutabor.
