VBZ climate subject by Ruf Lanz ends up in the SRF Arena
Ruf Lanz's advertisement on the controversial climate summit in Dubai also caught the attention of the SRF Arena editorial team. Presenter Sandro Brotz took up the subject in Friday evening's program.
To mark the start of the controversial climate summit in Dubai, Ruf Lanz created a topical subject for the VBZ (advertisingweek.ch reported). Around 80,000 people fly to the oil-rich emirate to talk about the climate. The subject has now also caught the attention of the SRF Arena. Presenter Sandro Brotz presented it on Friday evening during the program on the climate summit in Dubai with the words: "Flying around the world for the climate, does that go together? Zurich's public transport company answered this question itself in a campaign." You could also simply use the streetcar or trolleybus every day.
