This is how emotional Coop's Christmas campaign is

The new Christmas commercial by TBWA\Zürich for Coop picks up on an idea that the retailer had already tested in a social media post. The accompanying song is also something special: the Coop advertising manager sang it herself.

Great things come in small packages: a kind word, a compliment, a friendly gesture - often all it takes to make the world a little better. Inspired by the positive response to a Coop social media post from last year, in which customers were surprised with compliments on slips of paper, Coop developed the concept for this year's Christmas campaign in-house. The 360° campaign was developed and implemented in co-creation with TBWA\Zürich, OnfilmXStories and other partners.

Directed by Tobias Fueter, a Christmas commercial was created in which an empathetic Coop employee notices small arguments, moments of stress and feelings of loneliness in the hectic pre-Christmas period. She then begins to hide notes with motivating, loving messages to bring a little joy to those around her. When she observes the positive reactions, she literally goes into a crying frenzy. The story will be broadcast in a long version and in cutdowns on TV and online from mid-November. Welcome déjà vu for regular customers: The cast of the Coop employee and her partner is the cute film couple from the popular 2019 Christmas ad "Lulu and Louis".

Specially composed song

With the song for the film "Note by Note", Coop is continuing the tradition of releasing a new song composed especially for the TV commercial every year. The basic idea for the song came from Vanessa Finzer (Head of Advertising), who then developed it further in close collaboration with the producer Georg Schlunegger from Hitmill and finally also sang it. The campaign can now be seen on TV and in cinemas, on (D)OOH, print, social media and display ads as well as at the POS and will be supplemented by various special measures until Christmas.

Responsible at Coop: Sacha Zuberbühler (Head of Marketing Communication), Vanessa Finzer (Head of Advertising), Simon Flatt (Head of Media), Luca Schwarz (Head of Advertising Image/Own Brands), Florian Lanovic (Head of Social Media/Online Campaigning), Lucas Bieler (Project Manager Social Media/Online Campaigning), Oliver Pursell (Social Media Manager), Kathrin Wullschleger (Advertising POS), Patrizia Sigg (Project Manager Image/Own Brands), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media). Responsible at TWMedia: Stephan Küng (overall responsibility), Manuela Brunner (Media Planning), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Aaron Salzgeber, Miriam Küng (Digital Campaign Manager), Nina Hudetz (Online Media Planner). Responsible at TBWA\ Zurich: Manuel Wenzel, Susanne Weeber, Michael Kathe, Maude Mahrer, Hanning Beland Nico Hediger, Severin Miszkiewicz, Carla Hauser, Liv Hägeli, (creation), Marija Suvajdžić, Verena Rainer, Ilenia Peluso Esther Ortega (consulting), Carolina Alpiger (DTP). Responsible at OnfilmXStories: Tobias Fueter (Director), Michèle Seligmann, Yves Bollag (Executive Producer), Nicole Spring (Producer), Heike Schreyer (Production Coordinator), La Famiglia Serge Gerber (Unit Manager), Andrin Hettinger (PA), Tobias Dengler (DoP), Chrigi Eser (Gaffer), Nik Delley (Grip), Reto Trösch (Art Director), Patrizia Jaeger (Styling), Matteo Leone (HMU), Adriana Möbius , Thimo Meitner (Main Role), Belinda Nordcliffe Casting, Kid Revolve (Casting), NOSW (Location), Zimek (Animals), Beni Fueter (Editor), The Frank Barton Company (Postproduction CGI), Edoardo Moruzzi (Post Supervisor), Céline Bindy (Post Operator), Gian Dolder (Sound Design), Jonathan Heyer (Photographer), Sebahat Film + Foto GmbH (Production), Cloudscape (Postproduction Stills), AschmannKlauser (Image Retouching/Composing). Responsible at HitMill: Vanessa Finzer (Composition, Songwriting), Georg Schlunegger (Co-Composition & Songwriting, Producer), Fred Herrmann (Mix, Co-Producer), Roman Camenzind (Executive Producer), Noemi Mathis (Project Management). Responsible at The Cover Media: Angelina Belintani (producer), Rainer Ammann, Baschi Thommen (sound recording, sound engineer).

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