Wirz, Travelhouse and TPT show trips that write stories
At Travelhouse & Tourisme Pour Tous (TPT), experts put together customized trips that they have researched and tested themselves on site. The Wirz campaign picks up on this with the claim "Travel that writes stories.
With the current campaign "Travel that writes stories," Wirz wants to sharpen the profile of Travelhouse/TPT and is further developing the tour operator's communication. For Simon Göldi, Director Marketing at Hotelplan Suisse, the idea and implementation were crucial: "Wirz convinced us relatively early on with a clear and coherent campaign strategy. The creative central idea is incredibly strong. We see great potential in the tonality derived from it to position our brand as a travel specialist and further consolidate it in the Swiss market."
Personally tested trips
Each subject of the campaign differentiates Travelhouse/TPT from the competition and thus from classic beach vacations. Self-assured statements are combined with images of special travel experiences and are intended to bring exciting stories to the mind on all channels from posters to social posts. Here, travel enthusiasts already benefit in the campaign from the experiences of the experts, who ultimately tested each trip and found it to be good.
Generate and use leads
However, inspiration in the campaign alone is not enough. This is ensured by the media planning, for which Wirz is also responsible. "Thanks to the smart linking of our proof points, the campaign will not only contribute to our branding, but will also activate new leads," explains Simon Göldi. The newly established lead management system will also lay the data foundation for future campaigns.
Responsible at Travelhouse & TPT: Nicole Pfammatter (CEO Hotelplan Suisse), Simon Göldi (Director Marketing), Andreas Leuzinger (Team Leader Marketing Travelhouse & TPT), Steven Eichenberger (Planner Travelhouse), Katarina Chollet (Planner TPT), Camille Cheseaux (Planner TPT), Alessio Büchi (Content Marketing Specialist), Antoaneta Tetimova (Planner Direct Mailing & Analytics), Lukas Karrer (Director Direct Business), Stephanie Tschopp (Direct Commerce Project Manager), Lukas Rohner (Direct Commerce Project Manager), Sabrina Iten (Product Owner). Responsible at Wirz Group: Caspar Heuss, Jannic Mascello, Patric Franz, Björn Bippus, Evelyn Schellenberg, Elena Gabriel, Laura Starace, Laura Hüppi, Nico Schläpfer, Adrian Busse, Morris Lötscher, Mark Stahel, Florian Siegrist, Simone Jehle, Kim Ulbrich, Carolina Jiménez, Miya Aschwanden, Julia Ewers, Julia Keller, Ruwanie Hayoz, Nico Keramaris, Ria Meghji, Martin Hufschmied, Bastian Heer, Giovanni Bucca, Rahel Signer, Corinne Räber, Oliver Fäs.
