Content and Form Campaigns for Aldi Suisse

With an election campaign for Aldi Suisse, Inhalt und Form wants to shake up the Swiss parliamentary election campaign in 2023.

The 2023 parliamentary election campaign is in full swing. The Swiss parties have been courting the favor of the electorate with their slogans for weeks. Now Content and Form wants to show the Swiss population who the best choice is. That's Aldi Suisse - at least for everyone who wants the best quality at the best price.

The Swiss retailer is using the hype to stir up the election campaign in an entertaining way with its own election campaign. The campaign is not about political office, of course, but about the best price-performance ratio that consumers choose when they go to Aldi Suisse. The election promise: Whoever chooses Aldi Suisse benefits from the best quality at the best price.

Since Monday, the campaign has been centered around two classic election themes showing Aldi Suisse employees instead of politicians, as well as the slogans "YES to fair prices" and "YES to quality for all". The subjects are used in the form of election posters, display ads and social media ads. The campaign is supported, among other things, by samplings, a competition with prizes worth a total of over 30,000 Swiss francs, and a landing page on which the Aldi Suisse election program can be found.

Further campaign subjects with Aldi Suisse products will follow and will be used at the POS and on social media.

Responsible at Aldi Suisse: Vanessa Senn (Director National Customer Interaction), Katharina Mähr (Manager Customer Interaction), Michèle Bürgi (Consultant Customer Interaction), Dario Germann (Teamleader Customer Interaction); Martina Macias (Senior Professional Customer Interaction). Veresponsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Lukas Tauss (Senior Art Director), Manuel Schnoz (Art Director), Bettina Righetto (Group Account Director), Johanna Kilchenmann (Project Manager), Jil Tölderer (Interactive Media Designer). Photography: Nora Nussbaumer (photography and image editing).

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