Ruf Lanz and TIR Foundation advertise with striking tomcat
Concise ideas are also needed in animal protection to raise public awareness. The Foundation for the Animal in Law is once again relying on the Ruf Lanz agency for this.
Even years after being voted out of office, Donald Trump is attracting huge media attention. Currently, among other things, because of the indictment in the document affair and other legal problems. But also because he wants to run again for the US presidential election in 2024.
The Foundation for Animals in Law TIR believes that animal rights deserve just as much attention and communicates this - on behalf of all animals - using the example of a self-confident tomcat with reddish fur, a determined look and a striking blow-dry hairstyle.
In this way, the foundation wants to draw attention to the fact that animal rights still receive far too little media, social and political recognition.
This is already the eighth appearance that Ruf Lanz has created for Tier im Recht. According to Gieri Bolliger, TIR's managing director, the previous campaigns "have caused a stir far beyond animal welfare circles and triggered debates on animal welfare. In addition, awards such as ADC Gold or the two-time Swiss Poster of the Year have brought our work to the attention of other media."
The eye-catching cat can be seen on ads, posters and postcards, social media and the TIR website.
Responsible at the Foundation for the Animal in Law (TIR): Gieri Bolliger (Managing Director), Christine Künzli (Deputy Managing Director), Joëlle New (Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Isabelle Hauser, Dave Schellenberg (Art Direction & Visual Composing), Markus Ruf (Text), Armin Arnold (DTP), Gian Marco Juon (Consulting Management), Kevin Meier (Consulting Assistance). External partners: Michèle Aschmann, Aschmann Klauser (image processing).
