Thjnk and Ochsner Sport promote the easiest sport in the world
With the claim "Switzerland is our sports ground." Ochsner Sport focuses on four sports. Two of them are staged in a dual spring campaign. In the first part of the campaign, Thjnk Zurich is staging running, followed by a bike campaign one month later.
People should feel like venturing out onto the sports field in Switzerland themselves and start running. After all, running is the easiest sport in the world - at least if Ochsner Sport's current campaign has its way. But it also requires the right equipment and the right shoe. In addition, the inner pig dog must also be overcome.
The current spot is intended to convey that at Ochsner Sport runners and all those who want to become one get their money's worth. By means of dynamic running analysis, everyone can find the perfect shoe and there is a wide range of running gear. With the running app "Runtime", which only allows you to listen to podcasts when you run, European marathon champion Viktor Röthlin accompanies runners on their runs. The fastest Swiss marathon runner Tadesse Abraham also swears by it - and therefore has an appearance in the film.
The film can be seen on TV, at the point of sale and in various online formats. In addition, subjects were implemented under the involving motto, which are used online and in print.
Responsible at Ochsner Sport: Marco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication), Claudio Keist (Team Leader Content & Social Media). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Creative Direction), Lukas Frischknecht (Art Direction), Josephine Jeanguenin (Graphic Design), Andrea Bison (GF Consulting), Andrea Häfliger (Consulting), Gordon Nemitz (GF Strategy). External partners: Hillton (Production Film), Mona Bertschinger (Production), Animals (Director), Daryl Hefti (Cinematography), Martin Luchsinger (Edit), Telephone by Annie Taylor (Music), Jingle Jungle (Sound Design & Mix), Alex Gregory (Grading), Pascal Schelbli (VFX) Adrian Bretscher (Photography).
