Brinkertlück and BLKB show what really counts when investing
When it comes to investing, bank customers have many different needs and wishes. That's why BLKB focuses on dialog - both in business and in the new campaign, in which customers have their say and tell us what really matters to them when it comes to investing.
BLKB positions itself as a specialist for sustainable investment and now wants to underline its pioneering role with the current campaign around the topic. In doing so, it relies on humor with sympathetically direct answers, without leaving out the seriousness of the topic.
"We are noticing an ever-increasing demand for future-oriented investment opportunities. Direct dialog with our customers is central to this and one of our great strengths," explains Anja Kapust, Campaign Manager at BLKB. "We prove this on various levels: In direct customer contact, in advertising materials and with an event." At the event, interested parties can ask their questions directly to the BLKB team of experts.
In future BLKB campaigns, too, the focus should be on dialog, always providing the creative framework.
Responsible at BLKB: Jutta Langlotz, Anja Kapust, Yves Ekmann (main responsibility). Responsible agency: Brinkertlück Switzerland.
