Pink Squirrel for Louis Widmer: Focus on young female consumers
Louis Widmer is targeting younger audiences with three new products. To promote them, Pink Squirrel has developed a campaign full of "youthful moments.
Experienced brand, young consumers: Louis Widmer has been around for more than 60 years, and now the aim is to appeal more to younger buyers. They are informed, open-minded, attentive, and at the same time want to enjoy life uninhibitedly. Louis Widmer has now added three new facial care products to its portfolio precisely for this target group. In collaboration with Pink Squirrel, this has resulted in a launch campaign that combines an understanding of the young target group with dermatological expertise.
Always stay cool!
Always look cool in the camera with every post. Don't laugh. Be confident, don't be silly. Guidelines like these are thrown over the top. Show everyone what you've got, "Make a Face!" and stick your tongue out at the "that's not what you do." The "Make a Face!" campaign kicks off this fall. The motifs of the 360-degree campaigns, which can be seen internationally, will be played out in ads, online, at POS in drugstores and pharmacies, consumer brochures, and on social media. Sales representatives will also be equipped with coordinated sales materials.
