"Giiiiiiiiiiiiiinuine Tonic!" TV and cinema spot by Hochspannung for non-alcoholic gin variant.

The traditional Zurich brand Lateltin is now producing G'nuine Zero, an alcohol-free gin alternative. And the Zurich advertising agency Hochspannung is bringing the advantage to the big screen with an amazingly simple commercial - as a premiere at the Allianz Cinema on Lake Zurich and in the future also on many other selected digital channels.

Drink as much as you want

G'nuine sets new standards, especially when it comes to the mixing ratio. A glass full of G'nuine and a small drop of tonic make it clear: You can drink as much of it as you want - because it's alcohol-free, refreshingly light and simply delicious. this is exactly what the agency Hochspannung has implemented in a catchy 10-second spot. It may be now evenly somewhat more from the "Gin". And so the new gin world no longer sounds like "Gin-Tonic," but like "Giiiiiiiiiiiinnn'uine Tonic."

The commercial was developed by Hochspannung and produced in the company's own studio and will run on selected moving image channels until further notice.

Responsible for high voltage: Alexander Taiganidis, Matthew Katumba, Fritz Kreis, Tanja Kongolo, Monika Jagodzinski, Marie Fredericq, Levis Dos Santos Pinto, Johannes Jordan, Sophie Graf, Rémy Vetsch. Responsible at Lateltin: Avi Pluznik