Migros Summer Campaign by Wirz: Summering in follows summering out
After the last weeks on all channels already mighty angesommert, the summer campaign of Migros now goes into the next phase. From now on, it's summertime all the way!
With "sommern", Wirz and Migros have invented a word that describes all the nice things you can do in summer. Before the summer really got underway, it was first summered. But now that summer has officially begun, the campaign is taking a step further. From now on, it's summering in, summering through and summering off.
A TV spot also takes center stage in this phase of the campaign. In it, the residents of the Migros cosmos enjoy the summer to the fullest. All in their own way. But again, all to the timeless sounds of Mr. President's Coco Jamboo.
The TV spot is accompanied by analog and digital posters, banners, online videos, the online hub developed by Mutabor and implemented by AwL, including a Migros summer quiz in the Migros app, as well as a variety of range-related advertisements.
TVC "Summering through
OLV "Summering through - Queue"
OLV "Summer through - bath towel"
OLV "Summering through - lawn sprinklers"
OOH subjects: Link
DOOH subjects
Responsible at the Federation of Migros Cooperatives: Désirée Strassmann, Giovanna Colucci (Umbrella Brand Campaigning); Marta Mielcarek, Nuria Grab, Céline Jagisch, Tanja Höhn, Noah Oetterli (Sales Promotions Campaigning); Raphael Jung, Tanja Krause (Digital Campaigning & Promotions); Christian Keller (Media). Responsible at Wirz Group: Caspar Heuss, Jannic Mascello, Hannah Züttel, Adrian Busse, Najla Becirovic, Elena Knecht, Nico Schläpfer (creation); Laura Saner (storyline); Erasmo Palomba, Ruwanie Hayoz (agency producing); David Offermann, Laura Schädler, Antonia Sturzeis (consulting); Hinrich Wittern (Strategy); Giovanni Bucca, Thomas Peller, Yussef Serrat, Sonja Jegen, Corinne Räber, Robin Schuler, Oliver Fäs, Karin Gartmann, Flurina Egli, Andrea Bosshard, Elena Braun, Demet Aksakal (Media Realization). Responsible at Stories AG (film production): Maximilian Speidel (Director); Julien Bourdeille (Director of Photography - Films) ; Florian Nussbaumer (Executive Producer) ; Philippa von Wittgenstein (Producer - Post Production) ; Chenyi Guo (Producer); Edoardo Moruzzi (Post Production); Peter Scherz (Production Design) ; Pascale Suter (Styling) ; Erica Büsser, Patrick Kästli (Make-up) ; Thomas Cervcenca (Editing) ; Jingle Jungle AG (Sound Design) ; Timmo Schreiber (Photography) ; Janic Halioua (Director of Photography - DOOH) Title song Coco Jamboo: Music and lyrics: Rainer Gaffrey, Kai Matthiesen, Delroy Rennalls (Hanseatic Musikverlag/Intersong Musikverlag GmbH).
