Numéro10 launches the new campaign of Groupe Mutuel
The Numéro10 agency is launching a nationwide image campaign for Groupe Mutuel. The concept revolves around "all facets of real life.
"Real life is not monochromatic, it is full of colors and feelings. A succession of fleeting or essential, feather-light to overwhelming moments. Inspiring, benevolent, amusing and sometimes exhausting - all this is real life. A thousand ways to be touched. And a thousand reasons. Telling the real life, that's exactly what you expect from the leading personal insurer.": With these melodious words, the agency Numéro10 describes the new, Switzerland-wide image campaign it has realized for Groupe Mutuel.
Broad-based teasing action
The campaign starts with a broad national teasing campaign with posters and content for the Internet and social networks to arouse curiosity about the brand's new communication. The posters mix real-life sensations and feelings, summarized in a few coordinated words.
On Instagram and TikTok, around 15 influencers have free rein to share short snapshots of their everyday lives under the theme "Real life is ...". The community can also participate in the trend and share what real life means to them.
TV commercials, posters and Belinda Becic
After one week, the teasing action will be replaced by the image campaign, which includes several TV spots, posters, print, digital formats and content on social networks. The spots are produced in collaboration with production companies zweihund and Dynamic Frame. The photographer is Yves Bachmann.
As part of its sponsorship of Sunday evening sports broadcasts on the three national TV channels, Numéro10 is also producing a billboard spot "Real life is giving yourself a break too." featuring tennis player Belinda Bencic, the new ambassador for Groupe Mutuel.
