"Now instead of someday" - Swisscom campaign by Serviceplan
Swisscom does not want to make empty promises when it comes to sustainability. Serviceplan Suisse designed the campaign for this.
From telephony to Internet to TV: all Swisscom subscriptions are climate-neutral. Long-standing CO2 reduction measures to protect the environment have made Swisscom the world's most sustainable telecommunications company, according to several independent ratings. Swisscom is not putting off the fight against climate change until later, but has been offering sustainable products and solutions for years. Empty promises don't stand a chance in the new Swisscom sustainability campaign either. In it, typical greenwashing advertising is unceremoniously ripped off and kicked out of the way. The protagonists - a skater, a bike courier and a parkour runner - are representative of all people who demand a stronger commitment to the environment. The motto "Now instead of someday" sums up the campaign's core message: sustainability cannot be postponed until the future - we must act now before it is too late.
The sustainability campaign, conceived and implemented by the House of Communication in Zurich in close collaboration with Swisscom, includes a TV commercial, social media and digital ads, and digital out-of-home. The TV film was produced by Shining and directed by Marco Lutz. In addition, channel-appropriate short videos were created specifically for social media.
Customer: Swisscom (Switzerland) Ltd. Responsible creative agency: Serviceplan Suisse AG. Film production: Shining Inc. Directed by: Marco Lutz. Photography: Marco Vargas. Media: Mediaschneider AG
