Thjnk Zurich: Swiss athletes share their fire for Ochsner Sport
In the context of the Winter Olympics, which start on Friday in Beijing, Ochsner Sport and Thjnk Zurich have launched a campaign that shows that the fire of Swiss Olympians has been burning for a long time.
Ochsner Sport has been a Premium Partner of Swiss Olympic since 2015 and is also supporting the Swiss delegation at the Winter Games in Beijing. These include ski crosser Fanny Smith, cross-country skiers Laurien van der Graaff and Nadine Fähndrich, skiers Loic Meillard and Beat Feuz, and snowboarder Pat Burgener.
In the current campaign for the Olympic Games, Ochsner Sport shows how these athletes prepare for the Olympic Games on the Swiss sports field. How they give their all for their big goals and also train at night or in heavy snowfall. This is to show that the Olympic fire burns in the athletes long before the Games.
The film also features the new, official Swiss Olympic Team Collection from Albright, the exclusive brand of Ochsner Sport. The brand is the official supplier of the Swiss Olympic Team for the first time and is available at Ochsner Sport.
The campaign can be seen around the Winter Olympics on TV and in various online and social media formats. In addition, an ad stretch and various POS measures were implemented.
Responsible at Ochsner Sport: Marco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication), Nathalie Brunner (Classic Communication), Paddy Käser (Team Leader Content and Social Media), Jasmin Marti, Alexandra Schmutz (Content and Social Media). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht (Art Direction), Andrea Bison (GF Consulting), Marie Vuilleumier, Andrea Häfliger (Consulting), Gordon Nemitz (GF Strategy). External partners: Animals (director), Hillton (producer), Jingle Jungle (recording studio), Adrian Bretscher (photographer).
