MRB: Cursing piste bully boss promotes Titlis
The Titlis ski area was brought into the focus of Zurich's winter sports enthusiasts with an unusual campaign. The fact that the snow-sure mountain is only an hour away from Zurich was the focus of the campaign.
A couple of high-spirited guys from Zurich borrow a Pistenbully from the Titlis ski resort to extend their après-ski party to Langstrasse. This is only a stone's throw away from Engelberg. The ride didn't go unnoticed: Witnesses posted videos of the bully on TikTok, Instagram and Reddit on a country road, the Quaibrücke bridge or in a residential neighborhood in Zurich.
MRB conceived and dramatized this cross-media campaign on behalf of Titlis Bergbahnen, which called on its community on social media channels to help find the Pistenbully in Zurich.
Celebrities from Engelberg, such as Michelle Gisin, Marco Odermatt and Fabian Bösch, and numerous Zurich nano-influencers also shared the story on their channels. The hunt for the lost Bully was on. As part of a digital scavenger hunt, Zurich*ers were led to the Bullys location via social media with several clues. It was finally found in the backyard of the club Supermarket, which was celebrated with a small Bully event. Only a few meters away from the Friday and Prime Tower. With this action, which has been seen over 750,000 times in the Zurich area via social media, the Titlis Bergbahnen ring in their winter season.
Responsible at Titlis Bergbahnen: Urs Egli (Head of Marketing), Peter Niederberger (Sales Manager Overseas), Barbara Mathis, Manuela Matter, Sonja Gisler (Titlis Marketing). Responsible at Metzger Rottmann Bürge: Christoph Bürge (strategy), Frederick Rossmann and Fabian Zahner (creation), Silvan Metzger and Sebastian Lorez (consulting), Carol Hämmig (consulting digital), Ursula Trottmann (DTP); Yogi Parish (direction, script, CGI), Kim Howland (camera), Markus Egloff (sound), Andrea Grimm (PL).
