Foundry tells stories for Cetaphil that get under your skin
The Foundry agency was commissioned to position and establish Galderma's Cetaphil brand on the Swiss market. The new brand identity includes strategic consulting as well as creative implementation, which includes three spots for use in social media.
At the heart of the campaign are the so-called Skin Stories on social media. In personal stories, Cetaphil users report on the high demands placed on their sensitive skin in everyday life - and on the fact that you can only really feel good in your skin if you take care of it accordingly.
The aesthetic and narrative spots are intended to pick up on typical situations: A swimmer reports on how good sport is for her. A mother with a child talks about how important it is for her to balance out in nature. And a young woman recaps how excited she was on her first date.
All the protagonists have one thing in common: they use Cetaphil - and thus ensure that their skin masters the challenges they face. The message: stressed skin is a phenomenon that affects almost all of us. Cetaphil skin care products provide relief and thus contribute to a better quality of life.
The spots, realized in cooperation with the production company Mygosh and filmmaker Ken Kamara, are intended to convey closeness and position Cetaphil as a brand made for people. The overall package also includes brochures, flyers and POS displays.
With Cetaphil, Foundry is already looking after the second brand from Galderma. In spring 2021, the relaunch of the Daylong brand was already realized.
Responsible at CetaphilAdrian Wilkinson (Head of Cx Marketing, Switzerland). Responsible at Foundry: Gustavo Nardini (Creative Director), Lea Kutz (Lead Art Director), Jonas Wolff (Creative Director Text), Gregor Wollenweber (Head of Production), Markus Neumann (Head of Operations), Sacha Moser (Founder & Creative Partner). Production: Lamar Hawkins, Mygosh. Filmmaker: Ken Kamara (Director & Photographer).
