Anyone who buys an Emmentaler AOP Mild or Surchoix in the Coop now has the chance to win an exclusive and limited edition e-bike from Thömus: Designed and created in the cheese look that adorned the suits of our Swiss ski stars for many years.
The campaign was launched with a teaser on social media. It is resolved with a film that visually stages the cheese e-bike in the style of an exclusive product launch, but never loses its down-to-earthness with the rustic Bernese off-voice.
The campaign is currently running on TV and is supported by selectively chosen POS posters, digital advertising media and special implementations on social media channels.
Responsible at Emmentaler Switzerland: Sandra Wiedmer (Marketing & Communication Manager). Responsible at Zimmermann Communications: Ramon Alder (Art Direction), Christoff Strukamp (Creative Direction), Lara Cavelti, Florian Bieniek (Project Management), Dominik Mätzener (Managing Director Consulting), Implementation and production of digital advertising material and landing page: Zimmermann Communications, Compresso. Film and Production: Marty/Trezzini; Yves Marty (Director), Nino Michel (DOP), Gianluca Trezzini (Photography).