Serviceplan Suisse chooses the right perspective for Nussbaum

Optipress is a complete package for sanitary installations. It offers everything from a single source: from the digital planning tool through pipes and fittings to the pressing tool, which can be operated via app. All Optipress components are perfectly coordinated with each other: Everything fits. This is also the motto of the new 360-degree campaign for Optipress from Nussbaum. It was developed and realized by Serviceplan Suisse.

On visuals, the various products and offers of Optipress are arranged in such a way that they form an object together. Symbolic of the fact that at Optipress everything fits together, from the small to the large.

The elaborate visuals and videos of the campaign were realized in collaboration with photographer Jonathan Heyer in a warehouse. Over the course of two days, the individual parts were laid out - and then photographed from a five-meter-high crane. Various advertising materials were developed for the campaign, including ads for trade magazines, flyers, display banners, mailings, social media ads, POS advertising materials.

Responsible at R. Nussbaum: Daniel Bader (Head of Marketing Communications and PR), Ivana Covella (Team Leader Marketing Communications and PR), Melanie Aebi, Melanie Hübner (Project Management Marketing Communications and PR), Miriam Eggmann (Digital Marketing & ECommerce Manager), Raphael Suter (Product Manager Optipress). Responsible at Serviceplan Suisse: Selma Caglayan, Valmire Muji (consulting), Nadja Tandler (art direction), Peter Liptak (text), Dominic Shota Schweingruber (motion), Michael Kathe (creative direction), Marcin Baba (executive creative direction), Carmen Anderegg, Barbara Häne (production), Pam Hügli, Raul Serrat (overall responsibility); Plan.Net (Online), Jonathan Heyer (Photography), All in Productions (Production), Werner Baumgartner (Styling), AschmannKlauser Postproduction (Image Editing), Südlich-t (Grading Stop Motion).