TBWA\Zurich: The stars look good for the carpentry trade
As part of the occupational safety campaign for the carpenters' association's safety committee, TBWA\Zurich is drawing attention to the dangers in carpentry shops with a 12-part series of advertisements in the industry's own newspaper.
One of the central tasks of the Safety Commission for the Joinery Trade (SIKO) is to prevent accidents at work in the approximately 2,400 companies. The dangers range from a lack of protective equipment to improvised tools and alcohol during working hours.
To remind carpenters of these dangers on a monthly basis, SIKO has launched a horoscope series for the carpenter's newspaper together with the agency from Seefeld in Zurich. The forecasts are based on real planetary models and combine the characteristics of the respective zodiac signs with potential dangers. To ensure that everything is astrologically in order, TBWA\ has had the horoscopes checked by Switzerland's best-known astrologer: Monica Kissling aka Madame Etoile.
The twelve motifs were visually realized by Brazilian illustrator Sattu Rodrigues. Capricorn and Co. can be seen in the Schreinerzeitung or throughout the year on its social media channels.
Responsible at the carpentry safety commission: Urs Sager (Managing Director). Responsible at TBWA\ Zurich: Manuel Wenzel (ECD), Angelo Sciullo, Tizian Walti (CD), Anouschka Tschudi, Aron Meier, Naomi Gulla (creation), Marc Pflug (DTP), Danijel Sljivo (consulting), Sattu Rodrigues (illustrator), Photoby (production).
