TBWA\Zurich: The stars look good for the carpentry trade

As part of the occupational safety campaign for the safety committee of the carpenters' association, TBWA\Zurich is drawing attention to the dangers in carpentry workshops with a 12-part series of advertisements in the industry's own newspaper.

One of the central tasks of the Safety Commission for the Joinery Trade (SIKO) is to prevent occupational accidents in the approximately 2,400 companies. The dangers range from a lack of protective equipment to improvised tools and alcohol during working hours.

In order to remind carpenters of these dangers on a monthly basis, SIKO has launched a horoscope series for the carpenter's newspaper together with the agency from Seefeld in Zurich. The forecasts are based on real planetary models and combine the characteristics of the respective zodiac signs with potential dangers. To ensure that everything is astrologically in order, TBWA\ has had the horoscopes checked by Switzerland's best-known astrologer: Monica Kissling aka Madame Etoile.

The twelve motifs were visually realised by Brazilian illustrator Sattu Rodrigues. Capricorn and Co. can be seen in the Schreinerzeitung or on its social media channels throughout the year.


Responsible at the safety commission carpenter trade: Urs Sager (Managing Director). Responsible at TBWA\ Zurich: Manuel Wenzel (ECD), Angelo Sciullo, Tizian Walti (CD), Anouschka Tschudi, Aron Meier, Naomi Gulla (creation), Marc Pflug (DTP), Danijel Sljivo (consulting), Sattu Rodrigues (illustrator), Photoby (production).

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