Knowing what's important at all times: Fastr promotes CH Media trial subscriptions
Fastr designed and implemented a campaign for CH Media to promote trial subscriptions to six digital portals, focusing on content, local or seasonal topics.
The subjects present the advantages of digital information procurement in an amusing way.
The video shows how the concept can be adapted to all media titles as well as content-related, local or seasonal events.
The campaign has been running since November for a wide variety of titles on all media channels - TV, radio, online, social, print and out-of-home.
Overall responsibilityCH Media. Responsibility for conception and realization: Fastr.