First yes, then ahh - Spinas and Amnesty International launch provocative Consent campaign
Spina's Civil Voices, together with Amnesty International Switzerland, is launching a provocative awareness campaign to raise awareness among adolescents and young adults that mutual consent is a prerequisite in any sexual act.
In this Consent campaign, Amnesty deliberately dispenses with its usual dry, combative approach. The campaign is not intended to deprive young people of the joy of sex, but to remind them of the most important rule of the game: "First yes, then ahh. This catchy claim is therefore also the focus of all advertising measures.
The Swiss director Barbara Miller, whose documentary "Female Pleasure" was an international hit in 2018, is responsible for directing the spots. Among others, Swiss influencer Karen Fleischmann moaned in front of the camera and supported this Amnesty campaign with full physical commitment.
Four spots and four print subjects each, as well as various measures on social media, will ensure that the theme of "mutual consent" gets into bed and among the people.
Responsible at Amnesty International: Alexandra Karle (Director Communication); Christine Heller (Head Campaigning); Noëmi Grütter (Campaigner); Cyrielle Huguenot (Campaigner). Responsible at Spinas Civil VoicesMatthias Freuler, Stephan Huwiler (Creation); Hannes Aeschlimann (Graphics); Manuel Schmid (Consulting); Veera Juvonen (Head of Digital Unit). Responsible Photo & Spots: Simon Opladen (photography); Stories (production spots); Barbara Miller (director); Pascal Walder (DOP); Stefanie Bereiter (producer); Robin Fessel, Julia Morf (set design); Hans Kaufmann (editor); Billy Bains/Stefan Bucher (post-production supervisor); Laura Rindlisbacher (casting).
