WOZ and Leo Burnett advertise the "time" factor as the basis for good journalism

Journalism is under pressure in many places. Increasingly, it is only a matter of quickly feeding selected news into the media exploitation chain. It doesn't matter whether the research was done at all or how well it was done. Not so with the weekly WOZ. It places much more emphasis on research, collects more facts from various sources and takes more time for writing. Because good work takes time. This is true not only in journalism, but also in every other profession: In three short spots, which take place at the barber's, in therapy and in massage, highly dismayed WOZ journalists experience first-hand what it's like when someone lacks the time for decent work. This makes it all the clearer the difference to their own way of working, which is time-consuming for good reason. The fact that this effort is worthwhile is shown not only by the steadily increasing circulation of WOZ. But also the Media Quality Rating 2018 of the Stifterverein Medienqualität Schweiz, in which a content-analytical procedure determined WOZ to be No. 1 among all Swiss press products in the quality of reporting.

The three spots can be seen in selected cinemas in German-speaking Switzerland and online from mid-January.