"Can you get any cheaper?"

At the start of the summer vacation season, mobile provider Yallo advertises its current subscription promotion in a 20-second TV spot. The spot is the second that Goldbach Interactive has conceived and produced for Yallo following its TV spot premiere in March. Like the first, it is intended to be "funny and cheeky", according to the press release.

Since June 4, 2018, the spot has been broadcast specifically only in the context of the show "The Bachelorette" on 3+. As the show is set in a vacation destination, Goldbach believes the spot, which promotes mobile subscriptions including roaming, fits perfectly into this environment. In addition to the spot, cut-ins are inserted during the broadcast to give the campaign "an extra push." The main message of selling something "cheap" was underpinned by a simply constructed spot that deliberately plays with clichés and ambiguities.

"Placing the spot exclusively in the Bachelorette environment allowed us to produce a much more target group-specific spot than usual," explains Sandro Kohler, Senior Art Director Motion Picture at Goldbach Interactive. "The goal was to depict an attention-grabbing, ironic interpretation of the Bachelorette world without ridiculing the broadcast format and its viewers," adds Torsten Schallmeier, Senior Copywriter/Concept Designer at Goldbach Interactive.

Responsible at Goldbach Interactive: René Schoedon (Creative Director), Danijela Colic (Senior Digital Marketing Consultant), Torsten Schallmaier (Senior Copywriter / Concept Designer), Sandro Kohler (Senior Art Director Motion Picture).