Desks made into lucky charms
How can you remind people not to think about work all the time in their free time? By taking their desk off their hands, taking it apart and making reminders out of it.
The films in the "switch off and refuel" campaign for the Swiss Insurance Association SIA have made it clear: anyone who is always in the office, even in their free time, is living dangerously. To remind people of this, the desks from the film have now been dismantled and turned into lucky charms. After all, you can avoid many accident risks if you tear yourself away from your smartphone.
Tables are now being dismantled live in a pop-up store and turned into individual reminders. If you don't want to wait, you can choose one of the existing lucky charms. Or, of course, talk to the experts present about accident presentations. The pop-up store at Neumarkt 24 in Zurich is open until Saturday.
Responsible on the customer side: Heinz Roth (Head of Accident Insurance SVV); Philip Strasser (Swiss Life / Working Group Prevention SVV). Responsible at tbd.: Tom Seinige, Sandro Nicotera (creation), Alexandra Niggeler (consulting, project management), Susan Bosshard (consulting), Harrison Spirit (store design), Holz² (production reminder).
