Invitation on vinyl
The event location Trafo Baden celebrates its 15th birthday. The anniversary under the motto "Golden-Night" commemorates the Swedish-Swiss roots of the former ABB halls. The Interpunkt agency developed the creative invitation on vinyl.
The Trafo Hallen were built years ago by ABB, a Swedish-Swiss technology company. 15 years ago, the old factory building was converted into an event location. Therefore, on March 6, there will be a celebration at the Trafo Baden. In keeping with the motto, a cover band of the Swedish pop group ABBA will perform and lead through the Golden Night. Instead of a classic invitation, the interpunkt agency sent out a vinyl record.
The gold cover, based on ABBA's best-of record, pointed to the venue. On the back, Reto Leder, the new CEO and host of the Trafo, invited guests to the anniversary celebration. Those who put the vinyl on the turntable were not disappointed. The host's voice greeted the audience and invited them to the anniversary this way as well.
