The mall of hey, it's all here with us
The Mall of Switzerland promotes its wide range of products and services in a basic campaign created by Leo Burnett.
From the end of February, Switzerland's second-largest mall will be advertising its entire range of offerings in a basic campaign. 18 restaurants and cafés, 34 fashion stores with exclusive brands and a 1,500-square-meter children's land are just as much a part of the campaign as 60 films a day in 12 movie theaters, including IMAX. And as with the announcement of the test day in October (Werbewoche.ch reported), the focus is not on the mall itself, but on its visitors. So a clear focus on the experience of the individual customer. True to the motto that the Mall of Switzerland has written on its banners: "diini mall".
The range of products and services offered by the Mall of Switzerland is advertised on posters, advertisements and in social channels/media.
Responsible at the Mall of Switzerland: Jan Wengeler (Center Manager), Christoph Schwarz (Marketing Manager), Désirée Baumann (Assistant Marketing). Responsible at Leo Burnett: Ilija Gautschi (Art Direction), Urs Schrepfer (Text), David Fischer (CD), Martin Stulz (ECD), Livia Otth (Consulting), Suzana Kovacevic (Art Buying), Dan Cermak (Photo), Lisa Biedlingmaier (Image Editing).
