Y&R Group Switzerland launches anniversary campaign for Audi Switzerland
50 years of Audi in Switzerland: The importer celebrates the anniversary with an inviting national campaign and attractive offers
"Now or never!" - "Go!" - "Do it!": The communication of the new activation campaign for Audi Switzerland developed by Y&R Group Switzerland stands out. The tonality is inviting and unusually direct for a premium brand. The Audi anniversary offers are promoted with posters, advertisements, online banners, social media and special campaign material for retailers.
Responsible at Audi: Livio Piatti (Head of Marketing Audi), Olivier Pasche (Head of Marketing Communication Audi), Corinne Grollmuss (Project Manager Marketing Communication Audi), Franziska Schmidt (Digital Manager Audi), Andri Allemann (Project Manager Trade Marketing Audi), Liliane Bernet (Project Manager Trade Marketing Audi). Responsible at Y&R Group Switzerland: Swen Morath (Chief Creative Officer), Susan Baumgartner, Sarah Herzog, Nicholas Meyer (Consulting), Pirmin Wyss (Strategy), Linda Solanki (Text), Andrei Vid (AD), Sebastian Eppler (Graphics), An Le (Production), Detail AG (Image Editing), Rafael Tucev (Programming). Media: Mediacom, Swiss Online Publishing.
