Calvalcade launches summer campaign for TopPharm
Cavalcade implements themed campaigns for Cavalcade. The new campaign is about the right preparation around summer, sun and travel.
The largest grouping of independent pharmacies in German-speaking Switzerland with its health coaches offers this individualized advice tailored to the destination.
The young Geneva-based advertising agency Cavalcade has developed a concept with speech bubbles derived from swimming rings, which motivate dialog around customers' travel plans: "Let's talk about your vacations...". Three different subjects focus on the main themes of sun, digestion and emergency kit.
The campaign has just kicked off and is being used on posters, brochures, flyers, store windows and online advertising.
Responsible at TopPharm: Judith Lanz (Head of Marketing & Communications), Karin Kollmer (Project Manager Marketing & Communications).
