Valencia helps the Coop Easter bunnies on their way again this year
Once again, five cute Easter bunnies greet customers at Coop. With elaborate graphics on which the popular chocolate bunnies come to life, Valencia Kommunikation makes a lasting impression.
They were the stars of Easter at Coop last year: the five bunnies and their pranks that Valencia designed for the Easter campaign. Their names are Betty, Gian, Benni, Lino and Luc, and each of them has their very own character. Once again, the five Easter bunnies go to work: even more cheerfully, they now play their colorful game on various advertising materials and present Easter promotions to customers. For their implementation, Valencia reached deep into its bag of tricks: The funny poses are a complex combination of drawing and photo technique, thanks to which the chocolate figures jump straight into the eye.
The bunnies are not only so cute on posters and carrier bags, but also in real life: The chocolate bunnies with the characteristic dots and the colored bow are now back on the Coop shelves. With milk, milk-nut, noir and white varieties, there's something for everyone. For a clear conscience, too: Coop uses Fairtrade chocolate for the Easter bunnies. Happy Easter!
Responsible at Coop: Thomas Schwetje (Head of Marketing/Digital Services), Sacha Zuberbühler (Head of Marketing Communications), Cassandra Zamorano (Project Manager Advertising), Kathrin Wullschleger (Project Manager POS), Karin Heliopoulos (Head of Media). Responsible at Valencia Communication: Michael Gerber (Head of Client Service), Tommy Schilling (Creative Director), Gianna Burghartz (Art Director), Sebastian Refardt (Senior Copywriter), Ladina Bader (Consultant), Mirjam Müller (Communications Planner), Emanuel Plüss (Senior Project Manager Polygraphy), Fabian Matz and Patrick Hublard (Polygraphers).
