Mediaplus Bern becomes Mediaschneider Bern
As of December 1, 2017, the Bern-based full-service media agency Mediaplus is changing its name to Mediaschneider Bern. This has been announced by the Board of Directors.
As a subsidiary of Mediaschneider Zurich, Mediaschneider Bern is a full-service provider for media effectiveness and efficiency. The 15-strong team headed by Christian-Kumar Meier looks after clients from Switzerland and abroad such as Appenzeller Käse, CSS Versicherung, Valais/Wallis Promotion, Vögele Shoes and Capri-Sun. The name change is being made to sharpen the agency's profile as a quality service provider and to simplify the brand structure within the group, according to a statement.
Mediaschneider Bern combines an evidence-driven approach with personal consulting and accompanies clients from the overarching strategy at the beginning of the communication process, through the planning of all media - digital or analog - as well as the purchase of paid and non-paid volumes, static or automated delivery, to cross-media impact and effect research.
Christian-Kumar Meier, Managing Partner of Mediaschneider Bern: "There has never been a more exciting time to make media than today. That's why we make media out of passion. Passion for our clients and their brands, for the best impact and highest efficiency, for people, for data, research and technology, and of course for all media, whether digital or analog. And as Mediaschneider Bern, we can express that even better."
Mediaschneider Bern is the winner of a Swiss Effie Gold and Silver 2016. Together with Mediaschneider Zurich, TWMedia Basel and the technology service provider Hoy, the agency forms the largest owner-managed media agency association in Switzerland. Mediaschneider Bern can draw on joint research, real-time bidding technology, ad servers and buying conditions (top 3 in Switzerland). In addition, the partnership with the German Mediaplus Group enables the company to offer international services. Mediaschneider Bern is a member of the Leading Swiss Agencies (LSA).
Urs Schneider, Chairman of the Board of Mediaschneider Bern and owner of Mediaschneider Zürich, in a statement: "We are delighted to have Mediaschneider Bern as an agile agency specialist in the group, which manages media deployment with the highest quality standards and commitment to its clients - in a targeted manner and based on sound data."
