Claudio Piazza strengthens Künzlerbachmann Directmarketing and Schober Switzerland

Claudio Piazza, dialog marketing and data specialist and former CEO of AZ Direct AG, is joining the KünzlerBachmann Group on January 1, 2018. He will be responsible for merging the two data universes of Schober Switzerland and KünzlerBachmann Directmarketing.

Piazza has held various roles at AZ Direct over the past 17 years, managing and being responsible for numerous data projects. Prior to that, he was responsible for product management and marketing at Swiss Post Data Services. Piazza has a degree in direct marketing from the Bavarian Academy of Advertising (BAW) and holds a CAS in e-commerce and online marketing.

KünzlerBachmann Direktmarketing acquired the Schober Information Group (Switzerland) in January 2017.