Thom Pfister new in the management of Branders

Thom Pfister, Creative Director at Branders, a Zurich-based consultancy specializing in branding, has been appointed to the Executive Board for the past year. He joins René Allemann (CEO) and Pascal Geissbühler (Head of Strategy) on the long-standing Branders Executive Board.

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"As a nationally and internationally experienced designer with proven expertise in brand development and brand communication, Thom Pfister is the ideal addition to our management team. He strengthens our consistent focus on holistic omnichannel experiences," says René Allemann, CEO and founder of Branders.

Prior to Branders, Thom Pfister worked as Creative Director at Contexta and Komet, among others. He is a member of various industry associations, including the Art Directors Club Switzerland, the Swiss Graphic Designers Association and the Alliance Graphique Internationale. The 45-year-old began his career at McCann-Erickson, Studio Achermann and the London design studio Tomato.

The Branders team on Zurich's Rämistrasse has grown to around 25 employees in recent years and serves clients from a wide range of industries, from gastronomy to financial services and luxury goods. The client portfolio includes Globus, Bindella, Migros, Novartis and Swiss Post.

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