C-Matrix strengthens creation
Andrea Arioli is the new Creative Director at C-Matrix. He will be responsible for the conception and realization of classic and multimedia content.
Arioli, who studied communications, design and was formerly a journalist, developed Hiltl's rebranding and website at Almost Famous and oversaw below-the-line projects for Club Med and Coca Cola, among others. Before that, he worked as art director for ABB, MTV and Mobile Zone at Namics.
"What appealed to me at C-Matrix was the conceptual expertise and extensive experience with cross-media campaigns that are developed in interdisciplinary collaboration," says Arioli, explaining his move to C-Matrix, adding, "My specialties are the conception and realization of CI/CD projects as well as the implementation of moving images, websites, animated infographics and augmented reality."
