Atmospheric graduation ceremony for the new communication planners

Almost one hundred guests applauded the best of the year Jacqueline Mäder, Veronika Wiesgickl and Tanja Zahner Brasser.

In their welcoming speeches, the two examination directors on behalf of KS/CS Communication Switzerland, Roland Ehrler (German-speaking Switzerland) and Michel Repond (French-speaking Switzerland), emphasized the bright future and the wide range of opportunities that would be open to the young graduates with the certificate in the communication market. No other examination at this level requires so much detailed knowledge in the three main subjects of communication planning, media and production.

With a pass rate of 75%, the examination board considered 2017 to be a good year. The three best candidates, who all more than earned their federal certificate with a very good average grade of 5.2, were particularly honored. Jacqueline Mäder, marketing employee at Ebi-Vital in Kirchlindach, Veronika Wiesgickl, translator at Vaudoise Assurances in Lausanne, and Tanja Zahner Brasser, marketing communication planner at Forster Profile Systems in Arbon, took home various cash and non-cash prizes in addition to the obligatory bouquet of flowers. The subsequent aperitif riche was accompanied by the soulful music of the young Bernese soul duo Laura Wiessmann & Jones.

Education and training is one of the core concerns of KS Kommunikation Schweiz. Among other things, the umbrella organization for commercial communication in Switzerland conducts the federal professional examinations for communication planners and, since 2012, also for copywriters, as well as the higher professional examination for communication managers on behalf of the federal government. These examinations are taken by more than 150 candidates every year. KS Communication Switzerland supports all efforts to strengthen the dual education system and make its qualifications internationally comparable. (pd)