Insights into the artistic "strategy"
The annual APGS Dialogue, which this year took place in the studio of Markus and Reto Huber (huber.huber) and was moderated by Kafi Freitag, dealt with questions from the field of tension between creating and planning.
What story does a sculpture tell? Where is the boundary between commission and art? How willing can artists be to compromise? How do you set the price of a work of art? Which is better: booming success or organic growth? What is the ideal balance between recognition and renewal? Should artists become a brand? Or in short: what can strategists learn from artists?
The APGS Dialogue, which took place on January 26, 2017 in the studio of Markus and Reto Huber (huber.huber), dealt with these questions in the field of tension between creating and planning. In a discussion moderated by Kafi Freitag, the twins, who are among Switzerland's leading conceptual artists, provided insights into their work and their artistic "strategy".
The APGS Dialog is an annual event that deals with topics and people from different disciplines in order to gain insights for brand planning. The event is organized by the Account Planning Group Switzerland (APGS), the club of strategic planners in leading Swiss advertising agencies.
