Goldbach Regional focuses on cross-media advertising for SMEs
At the beginning of 2024, Goldbach Group established a division focusing on small and medium-sized enterprises (SMEs) in Switzerland. The advertising marketer wants to enable Swiss SMEs to book cross-media advertising solutions tailored to their region without spending a lot of time and money.
The new Goldbach Regional" area is designed to meet the needs of Swiss SMEs and enable them to run effective advertising campaigns with advertising budgets from as little as 500 francs and "without extensive experience in this area", according to a press release.
"Branding and, above all, sales measures through targeted communication are also extremely important for SMEs," says Thierry Furrer (photo), Managing Director of Goldbach Regional, "but many companies have neither the time nor the resources to take care of this." Goldbach Regional is therefore keen to offer SMEs cross-media advertising solutions tailored to the region from a single source at the lowest possible cost and in the shortest possible time.
Goldbach Regional can draw on the TX Group's analog and digital media brands, social media platforms, the programmatically bookable DOOH inventory of all relevant Swiss providers and all standard video formats. Goldbach Regional also plans to integrate additional formats such as digital audio and replay ads into its range this year and make them bookable for SMEs.
Customers - or their agencies, if applicable - would also benefit from "technologically supported services such as the creation of advertising material, fully automated campaign optimization or proof of performance in the form of live reporting". Customers will be offered "transparent and personalized advice", concludes Furrer.
