Nau Media will market its own products itself from 2024 onwards
Nau.ch will no longer be marketed by Livesystems as of the beginning of 2024. However, the partnership between Livesystems and Nau Media in the news sector will remain in place.
Editorial
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September 28, 2023
Dragan Dojcinovic, Chief Commercial Officer at Nau Media. (Image: zVg.)
With this step, Livesystems will concentrate on its core business in the future. In addition, the company intends to consistently implement its strategy by continuing to focus on Digital Out of Home.
This means that Nau Media will fully take over the marketing of its own products as of January 1, 2024. An important step, as Dragan Dojcinovic, CCO of Nau Media, emphasizes: "Through complete in-house customer support, we want to expand know-how and quality and thus increase customer satisfaction. In addition, this gives us the opportunity to develop individual solutions for our customers.faster to the market."
The partnership between Nau Media and the Livesystems Group, on the other hand, will continue in the news sector. Livesystems' digital outdoor advertising screens will continue to be supplied and distributed with current news content from Nau.ch.
Livesystems has been part of Swiss Post since mid-2021. Nau Media was spun off from the Livesystems Group as part of this acquisition.
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